The nation’s biggest bottled tea producer Ichitan Group has launched 2 new drinks with terpenes, the compounds that give that ganja smell.
The cannabis drinks Ichitan launched are not aimed at the party crowd like other combinations of drinks and controlled substances – they are less Four Loko at the club and more sipping while curled up with a good book. One is a terpene scented sugar-free camomile green tea and the other is a lemon and terpene infused sweet green tea. Cannabidiol or other psychoactive elements have been left out of the teas.
These cannabis drinks are selling for 30 baht across Thailand in 7-11 stores, malls, conveniences stores, and more than 13,000 vending machines. Ichitan is hoping to sell 500 million baht worth of the teas this year as the first company to nationally mass market cannabis products. Their CEO said the “urban new generation” is their target demographic and that being first to market is an important strategy.
Thailand first legalised registering medicinal marijuana in 2019, but in January restrictions were loosened to open the gates to various products and usage. Restaurants and cafes sprung up cooking hemp dishes, and bars created hemp-infused cocktails. People can now get a permit to grow hemp and manufacture and sell cannabis products. Thai law still treats hemp and cannabis differently as hemp is almost completely free of THC and is traditionally used for making clothes, rope, paper and similar products from its strong fibres.
Ichitan admits that the cannabis used in their drinks aren’t fully legalised yet, though they expect the entire supply chain and process to be approved soon as the cannabis legalisation trend grows around the world. Farming is still only allowed with strict government observation, and the narcotic use of ganja is only allowed for cultivation, research and medical use.
Recreational use is not permitted in Thailand yet, though 16 states in the US allow it, and Mexico has legislation pending. Medicinal marijuana is legal in 50 countries already.
Covid-19 has delayed a surge of cannabis progress in Thailand, with businesses on lockdown and a Bangkok cannabis convention postponed from April 19-20 (4/20 – cannabis enthusiast’s magic number) to July 19-20, as well as a seminar on cannabis extracts cancelled yesterday.
But in Thailand, the government sees huge potential, with MFC Asset Management planning Thailand’s first hemp-related mutual fund with expectations of over 17% annual growth over the next 5 years. Farmers could grow hemp and cannabis with large profits, and the Thai government is even eying a tourism boost for medical tourism and just plain curious travellers.